In what some have called a daring and radical departure from the successful business models of Barnes & Noble, Netflix and iTunes, The Seattle Public Library is loaning books, DVDs and music free of charge to anyone with a library card. In a scheme well-calculated to take advantage of the 
current thrift craze (or cheap chic), Seattlites can browse from a vast collection of new, used and even rare materials at over twenty-five neighborhood locations, or via an extensive online catalog. Of course there’s a catch: you’ll have to return the items when you’re done, so that someone else can use them.
What will they think up next? Free coffee?
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